Designer Profile
China
Bi Leying is a renowned design visionary recognized by the A' Design Award. Their creative vision reflects exceptional skill in creative direction.
Bi Leying is an interaction designer specializing in user experience, with a strong focus on gamified system design. She employs structured methodologies such as HMW (How Might We) and affinity mapping to ensure rigorous design reasoning and user-centric solutions. Transitioning from geology to design, her interdisciplinary background reflects a passion for innovation and problem-solving. Committed to advancing user experience research, she will pursue a master’s degree in design in 2025.
These palettes originate from Bi's award-winning portfolio. Each palette represents the unique aesthetic that earned recognition at the A' Design Award.