Honki Factory — Visual Identity
This palette was extracted from
Award-Winning Visual Identity
This design features Orange Red, Tomato, Black, Dark Gray, Dim Gray, and Pink.
About the Award-Winning Visual Identity Design: The concept is Opening the Path, The Honki Way. It defines Honki as Seriousness, as having a clear goal and taking concrete steps toward it. Those who master the structured approach to business development can use it to create new paths. The desire to foster many Honki individuals is represented in the H shaped frame, symbolizing structure, and the logotype, inspired by a factory, representing production. The variable design of the symbol and font reflects adaptability across all industries and fields.
This palette has a warm feel, creating warmth and vitality.
View at A' Design AwardHonki Factory, where these colors originate, was designed by Daichi Takizawa.
Technical color information for designers and developers. Click any value to copy.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
This palette was extracted from Daichi Takizawa's acclaimed work "Honki Factory".
Daichi Takizawa is a renowned creative professional celebrated by the A' Design Award. Their designs embodies excellence in innovative design.
Daichi Takizawa is a Tokyo-based art director and graphic designer specializing in logo and visual identity design. He approaches projects from the conceptual phase, focusing not only on visuals but also on strategic planning. His work has been recognized internationally, including the Grand Prix in the J-Startup Logo Design Award by Japan’s Ministry of Economy, Trade and Industry (2018), as well as Gold, Silver, and Honorable Mention awards at Graphis Design Awards 2025 (USA). He is known for designing concise, concept-driven identities that function as long-term assets for organizations.
Discover more color palettes from Takizawa's award-winning work.
Honki Factory has been recognized with the Silver A' Graphics, Illustration and Visual Communication Design Award in 2025. The A' Design Award is an internationally acknowledged design competition that recognizes outstanding creative accomplishment. Laureates are chosen through comprehensive judging by industry experts comprising academics, professionals and press members. The Silver status represents notable design quality as judged by the review committee.
Celebrate the artistry and ingenuity in visual storytelling through the Graphics, Illustration and Visual Communication Design Award. The award category highlights exceptional creativity, effective communication, and the transformative power of illustrative and graphic design.
Each image reveals a unique color story. Click to explore.
Explore colors from more award-winning designs.