Color Palette

Hainan Beer — Packaging

343A20
Copy As
HEX#343A20
RGBrgb(52,58,32)
HSLhsl(74, 29%, 18%)
CMYKcmyk(10%, 0%, 45%, 77%)
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SVG PNG
22291B
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HEX#22291B
RGBrgb(34,41,27)
HSLhsl(90, 21%, 13%)
CMYKcmyk(17%, 0%, 34%, 84%)
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SVG PNG
218618
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HEX#218618
RGBrgb(33,134,24)
HSLhsl(115, 70%, 31%)
CMYKcmyk(75%, 0%, 82%, 47%)
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SVG PNG
4A4522
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HEX#4A4522
RGBrgb(74,69,34)
HSLhsl(53, 37%, 21%)
CMYKcmyk(0%, 7%, 54%, 71%)
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SVG PNG
676637
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HEX#676637
RGBrgb(103,102,55)
HSLhsl(59, 30%, 31%)
CMYKcmyk(0%, 1%, 47%, 60%)
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SVG PNG
4B5F34
Copy As
HEX#4B5F34
RGBrgb(75,95,52)
HSLhsl(88, 29%, 29%)
CMYKcmyk(21%, 0%, 45%, 63%)
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SVG PNG
58502D
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HEX#58502D
RGBrgb(88,80,45)
HSLhsl(49, 32%, 26%)
CMYKcmyk(0%, 9%, 49%, 65%)
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SVG PNG
3A4C2F
Copy As
HEX#3A4C2F
RGBrgb(58,76,47)
HSLhsl(97, 24%, 24%)
CMYKcmyk(24%, 0%, 38%, 70%)
Download
SVG PNG
#343A20
#22291B
#218618
#4A4522
#676637
#4B5F34
#58502D
#3A4C2F
Hainan Beer

This palette was extracted from

Hainan Beer

Award-Winning Packaging

About the Design

This design features Dark Slate Gray, Black, Forest Green, and Dark Olive Green.

About the Award-Winning Packaging Design: Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.

This palette has a neutral temperature, offering versatility in various contexts.

View at A' Design Award

Hainan Beer, the design behind this palette, was designed by China Resources Snow Breweries.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.


Dark Slate Gray
33.3% Gray
Web Formats
HEX#343A20
RGB52,58,32
HSLhsl(74, 29%, 18%)
HWBhwb(74, 13%, 77%)
Print & Design
CMYKcmyk(10%, 0%, 45%, 77%)
HSVhsv(74, 45%, 23%)
Perceptual (Color Science)
LABlab(23.2, -7.7, 15.33)
LCHlch(23.2, 17.15, 116.7°)
XYZxyz(3.19, 3.86, 1.94)
OKLaboklab(0.3353, -0.0211, 0.0376)
Accessibility (WCAG 2.1)
Aa
On White
11.85:1
AAA Pass
Aa
On Black
1.77:1
Fail
Aa
White on Color
11.85:1
AAA Pass
Aa
Black on Color
1.77:1
Fail
3.9%
Relative Luminance
0.0386
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Black
14.0% Black
Web Formats
HEX#22291B
RGB34,41,27
HSLhsl(90, 21%, 13%)
HWBhwb(90, 11%, 84%)
Print & Design
CMYKcmyk(17%, 0%, 34%, 84%)
HSVhsv(90, 34%, 16%)
Perceptual (Color Science)
LABlab(15.51, -6.36, 8.2)
LCHlch(15.51, 10.37, 127.8°)
XYZxyz(1.65, 2.01, 1.34)
OKLaboklab(0.2694, -0.0172, 0.0207)
Accessibility (WCAG 2.1)
Aa
On White
14.99:1
AAA Pass
Aa
On Black
1.40:1
Fail
Aa
White on Color
14.99:1
AAA Pass
Aa
Black on Color
1.40:1
Fail
2.0%
Relative Luminance
0.0201
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Forest Green
13.3% Green
Web Formats
HEX#218618
RGB33,134,24
HSLhsl(115, 70%, 31%)
HWBhwb(115, 9%, 47%)
Print & Design
CMYKcmyk(75%, 0%, 82%, 47%)
HSVhsv(115, 82%, 53%)
Perceptual (Color Science)
LABlab(48.81, -48.81, 46.73)
LCHlch(48.81, 67.57, 136.2°)
XYZxyz(9.32, 17.44, 3.74)
OKLaboklab(0.5427, -0.1329, 0.104)
Accessibility (WCAG 2.1)
Aa
On White
4.68:1
AA Pass
Aa
On Black
4.49:1
Large Only
Aa
White on Color
4.68:1
AA Pass
Aa
Black on Color
4.49:1
Large Only
17.4%
Relative Luminance
0.1744
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Dark Olive Green
12.9% Green
Web Formats
HEX#4A4522
RGB74,69,34
HSLhsl(53, 37%, 21%)
HWBhwb(53, 13%, 71%)
Print & Design
CMYKcmyk(0%, 7%, 54%, 71%)
HSVhsv(53, 54%, 29%)
Perceptual (Color Science)
LABlab(28.97, -3.54, 21.76)
LCHlch(28.97, 22.05, 99.2°)
XYZxyz(5.24, 5.83, 2.36)
OKLaboklab(0.3865, -0.0103, 0.0519)
Accessibility (WCAG 2.1)
Aa
On White
9.70:1
AAA Pass
Aa
On Black
2.17:1
Fail
Aa
White on Color
9.70:1
AAA Pass
Aa
Black on Color
2.17:1
Fail
5.8%
Relative Luminance
0.0583
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Dark Olive Green
9.6% Green
Web Formats
HEX#676637
RGB103,102,55
HSLhsl(59, 30%, 31%)
HWBhwb(59, 22%, 60%)
Print & Design
CMYKcmyk(0%, 1%, 47%, 60%)
HSVhsv(59, 47%, 40%)
Perceptual (Color Science)
LABlab(42.25, -7.16, 26.6)
LCHlch(42.25, 27.55, 105.1°)
XYZxyz(11.03, 12.66, 5.48)
OKLaboklab(0.4997, -0.0202, 0.064)
Accessibility (WCAG 2.1)
Aa
On White
5.94:1
AA Pass
Aa
On Black
3.53:1
Large Only
Aa
White on Color
5.94:1
AA Pass
Aa
Black on Color
3.53:1
Large Only
12.7%
Relative Luminance
0.1266
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Dark Olive Green
7.2% Green
Web Formats
HEX#4B5F34
RGB75,95,52
HSLhsl(88, 29%, 29%)
HWBhwb(88, 20%, 63%)
Print & Design
CMYKcmyk(21%, 0%, 45%, 63%)
HSVhsv(88, 45%, 37%)
Perceptual (Color Science)
LABlab(37.71, -15.99, 22.14)
LCHlch(37.71, 27.31, 125.8°)
XYZxyz(7.61, 9.93, 4.76)
OKLaboklab(0.4575, -0.044, 0.054)
Accessibility (WCAG 2.1)
Aa
On White
7.03:1
AAA Pass
Aa
On Black
2.99:1
Fail
Aa
White on Color
7.03:1
AAA Pass
Aa
Black on Color
2.99:1
Fail
9.9%
Relative Luminance
0.0993
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Dark Olive Green
5.0% Green
Web Formats
HEX#58502D
RGB88,80,45
HSLhsl(49, 32%, 26%)
HWBhwb(49, 18%, 65%)
Print & Design
CMYKcmyk(0%, 9%, 49%, 65%)
HSVhsv(49, 49%, 35%)
Perceptual (Color Science)
LABlab(33.99, -2.28, 21.76)
LCHlch(33.99, 21.88, 96°)
XYZxyz(7.37, 8, 3.64)
OKLaboklab(0.4301, -0.0063, 0.0526)
Accessibility (WCAG 2.1)
Aa
On White
8.08:1
AAA Pass
Aa
On Black
2.60:1
Fail
Aa
White on Color
8.08:1
AAA Pass
Aa
Black on Color
2.60:1
Fail
8.0%
Relative Luminance
0.0800
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.


Dark Slate Gray
4.8% Gray
Web Formats
HEX#3A4C2F
RGB58,76,47
HSLhsl(97, 24%, 24%)
HWBhwb(97, 18%, 70%)
Print & Design
CMYKcmyk(24%, 0%, 38%, 70%)
HSVhsv(97, 38%, 30%)
Perceptual (Color Science)
LABlab(30.09, -13.32, 15.01)
LCHlch(30.09, 20.07, 131.6°)
XYZxyz(4.84, 6.27, 3.64)
OKLaboklab(0.3927, -0.0363, 0.0374)
Accessibility (WCAG 2.1)
Aa
On White
9.31:1
AAA Pass
Aa
On Black
2.25:1
Fail
Aa
White on Color
9.31:1
AAA Pass
Aa
Black on Color
2.25:1
Fail
6.3%
Relative Luminance
0.0627
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

The colors presented here were analyzed from China Resources Snow Breweries's acclaimed work "Hainan Beer".

About China Resources Snow Breweries

China Resources Snow Breweries

China Resources Snow Breweries is a distinguished enterprise celebrated by the A' Design Award. Their designs showcases excellence in product design.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".
From 2006 to 2014, the total sales volume of CR Snow Beer ranked the leading position in China's beer market for nine consecutive years.
In 2013, the sales volume of Snow Beer single brand reached 10.62 million liters. In 2013, the total sales volume of China Resources Snow Beer reached 11.72 million liters. Become the first "double 10 million tons" enterprise in China's beer industry.

Discover more color palettes from China Resources Snow Breweries' award-winning work.

Silver A' Packaging Design Award 2023

About the Award

Silver A' Packaging Design Award 2023

Hainan Beer has been recognized with the Silver A' Packaging Design Award in 2023. The A' Design Award is an internationally acknowledged design competition that recognizes outstanding creative accomplishment. Laureates are chosen through comprehensive judging by industry experts comprising academics, professionals and press members. The Silver status represents notable design quality as judged by the review committee.

A' Packaging Design Award

Elevate your product's first impression with innovative packaging design. The packaging award category highlights exceptional creativity, functional innovation, and environmental consciousness in packaging solutions.

Recognizes: Bottles, Boxes, Cans, Pouches, Tubes, Cartons, Wrappers, Bags and More.

More Palettes from Hainan Beer

Each image reveals a unique color story. Click to explore.

Hainan Beer - View 2
E5CCA7
EFDEC0
F6BD21
E8A937
BE5919
F6C248
BD4414
D7B68D
Hainan Beer - View 3
F9BC00
E26C10
DB590C
8F5E30
5C2C0D
C98441
71401A
DE8B37
Hainan Beer - View 4
E26D11
DE9D0A
FDD109
52A421
58BB23
417221
C68413
3F8F16
Hainan Beer - View 5
3E1708
F5EFE7
E18F17
DCAE33
E5D428
BD731E
ACC311
E4CE3E

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69676A
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504F51
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848285
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DBDAD9
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478A7A
D0CBBA
14281C
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886744
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FEFEFE
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027B17
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093A14
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1D4829
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579568
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402619
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291810
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390706
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741916
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911B12
893F32
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220201
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046169
047A81
059298
11CACC
06464D
08ABB0
1ADCDD
043036
57,896 ID#173414
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39A2A1
58A2A1
3A7E81
349494
5E9194
EEE2D4
70B1AF
125760
60,057 ID#173419
Resonance
331F11
101C27
4F2D0F
133249
113F65
072442
6D3D0F
1A538B
917,387 ID#181740
Vadnagar
593623
1E120F
3E2317
8D5632
774425
A56B44
5F4335
C0957D
884,475 ID#183382
Conch
726B5F
847D73
E2E2E1
59554E
969088
020306
C5C1BE
ABA7A1
1,227,774 ID#162196
Datalense
0F0C08
282119
5D4D3E
43362A
6A6358
A1988D
867467
795A3E
955,447 ID#162927