Graphic Design Colors

Color Palette

Li Beer — Packaging

2C0A07
Copy As
HEX#2C0A07
RGBrgb(44,10,7)
HSLhsl(5, 73%, 10%)
CMYKcmyk(0%, 77%, 84%, 83%)
Download
SVG PNG
322321
Copy As
HEX#322321
RGBrgb(50,35,33)
HSLhsl(7, 20%, 16%)
CMYKcmyk(0%, 30%, 34%, 80%)
Download
SVG PNG
140805
Copy As
HEX#140805
RGBrgb(20,8,5)
HSLhsl(12, 60%, 5%)
CMYKcmyk(0%, 60%, 75%, 92%)
Download
SVG PNG
AEA6A4
Copy As
HEX#AEA6A4
RGBrgb(174,166,164)
HSLhsl(12, 6%, 66%)
CMYKcmyk(0%, 5%, 6%, 32%)
Download
SVG PNG
C3BCBB
Copy As
HEX#C3BCBB
RGBrgb(195,188,187)
HSLhsl(8, 6%, 75%)
CMYKcmyk(0%, 4%, 4%, 24%)
Download
SVG PNG
4C0804
Copy As
HEX#4C0804
RGBrgb(76,8,4)
HSLhsl(3, 90%, 16%)
CMYKcmyk(0%, 89%, 95%, 70%)
Download
SVG PNG
5E3D1C
Copy As
HEX#5E3D1C
RGBrgb(94,61,28)
HSLhsl(30, 54%, 24%)
CMYKcmyk(0%, 35%, 70%, 63%)
Download
SVG PNG
928887
Copy As
HEX#928887
RGBrgb(146,136,135)
HSLhsl(5, 5%, 55%)
CMYKcmyk(0%, 7%, 8%, 43%)
Download
SVG PNG
#2C0A07
#322321
#140805
#AEA6A4
#C3BCBB
#4C0804
#5E3D1C
#928887
Li Beer

This palette was extracted from

Li Beer

Award-Winning Packaging

About the Design

This design features Black, Dark Gray, Silver, Maroon, Saddle Brown, and Gray.

About the Award-Winning Packaging Design: Li is a gift packaging design for beer. The glass bottle takes its shape from the Shuang-Er-Ni-Yu pottery bottle unearthed at the Yangshao cultural site. Carvings on the surface resemble traditional water ripples and fish stripes. An embossing technique is applied to the package, so the texture can be felt by touch. Elegant images and archaic fonts add a sense of history. The package is opened by tearing off the top seal. The design celebrates the early history of beer brewing in China and the traditional Chinese recipe used for the beer inside.

This palette has a cozy feel, creating warmth and vitality.

View at A' Design Award

Li Beer, the inspiration behind this palette, was designed by China Resources Snow Breweries.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#2C0A07
Black
65.5% Black
Web Formats
HEX#2C0A07
RGB44,10,7
HSLhsl(5, 73%, 10%)
HWBhwb(5, 3%, 83%)
Print & Design
CMYKcmyk(0%, 77%, 84%, 83%)
HSVhsv(5, 84%, 17%)
Perceptual (Color Science)
LABlab(6.94, 17.09, 7.86)
LCHlch(6.94, 18.81, 24.7°)
XYZxyz(1.19, 0.77, 0.29)
OKLaboklab(0.2039, 0.0501, 0.0274)
Accessibility (WCAG 2.1)
Aa
On White
18.20:1
AAA Pass
Aa
On Black
1.15:1
Fail
Aa
White on Color
18.20:1
AAA Pass
Aa
Black on Color
1.15:1
Fail
0.8%
Relative Luminance
0.0077
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#07292C
Complementary
of Black
#2C1D07
Analogous
of Black
#2C0716
Analogous
of Black
#6E1911
Lighter Tint
of Black
#B0281C
Lighter Tint
of Black
#E04638
Lighter Tint
of Black
#160503
Darker Shade
of Black
#160503
Darker Shade
of Black
#160503
Darker Shade
of Black
Black
Named Color
Discover the Hue
#322321
Black
8.4% Black
Web Formats
HEX#322321
RGB50,35,33
HSLhsl(7, 20%, 16%)
HWBhwb(7, 13%, 80%)
Print & Design
CMYKcmyk(0%, 30%, 34%, 80%)
HSVhsv(7, 34%, 20%)
Perceptual (Color Science)
LABlab(15.44, 6.8, 4.14)
LCHlch(15.44, 7.96, 31.3°)
XYZxyz(2.19, 1.99, 1.71)
OKLaboklab(0.2736, 0.0208, 0.0108)
Accessibility (WCAG 2.1)
Aa
On White
15.02:1
AAA Pass
Aa
On Black
1.40:1
Fail
Aa
White on Color
15.02:1
AAA Pass
Aa
Black on Color
1.40:1
Fail
2.0%
Relative Luminance
0.0199
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#212F31
Complementary
of Black
#312B21
Analogous
of Black
#312127
Analogous
of Black
#5F433F
Lighter Tint
of Black
#8D635E
Lighter Tint
of Black
#AF8C88
Lighter Tint
of Black
#0F0B0A
Darker Shade
of Black
#0F0B0A
Darker Shade
of Black
#0F0B0A
Darker Shade
of Black
Black
Named Color
Discover the Hue
#140805
Black
8.0% Black
Web Formats
HEX#140805
RGB20,8,5
HSLhsl(12, 60%, 5%)
HWBhwb(12, 2%, 92%)
Print & Design
CMYKcmyk(0%, 60%, 75%, 92%)
HSVhsv(12, 75%, 8%)
Perceptual (Color Science)
LABlab(3.01, 3.52, 2.52)
LCHlch(3.01, 4.33, 35.6°)
XYZxyz(0.4, 0.33, 0.19)
OKLaboklab(0.1517, 0.0184, 0.0146)
Accessibility (WCAG 2.1)
Aa
On White
19.69:1
AAA Pass
Aa
On Black
1.07:1
Fail
Aa
White on Color
19.69:1
AAA Pass
Aa
Black on Color
1.07:1
Fail
0.3%
Relative Luminance
0.0033
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#051114
Complementary
of Black
#141005
Analogous
of Black
#14050A
Analogous
of Black
#522114
Lighter Tint
of Black
#8F3924
Lighter Tint
of Black
#CC5233
Lighter Tint
of Black
#140805
Darker Shade
of Black
#140805
Darker Shade
of Black
#140805
Darker Shade
of Black
Black
Named Color
Discover the Hue
#AEA6A4
Dark Gray
4.0% Gray
Web Formats
HEX#AEA6A4
RGB174,166,164
HSLhsl(12, 6%, 66%)
HWBhwb(12, 64%, 32%)
Print & Design
CMYKcmyk(0%, 5%, 6%, 32%)
HSVhsv(12, 6%, 68%)
Perceptual (Color Science)
LABlab(68.72, 2.51, 2.06)
LCHlch(68.72, 3.25, 39.4°)
XYZxyz(37.79, 38.95, 40.64)
OKLaboklab(0.7313, 0.008, 0.0055)
Accessibility (WCAG 2.1)
Aa
On White
2.39:1
Fail
Aa
On Black
8.79:1
AAA Pass
Aa
White on Color
2.39:1
Fail
Aa
Black on Color
8.79:1
AAA Pass
39.0%
Relative Luminance
0.3895
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#A3ABAE
Complementary
of Dark Gray
#AEAAA3
Analogous
of Dark Gray
#AEA3A6
Analogous
of Dark Gray
#D1CDCC
Lighter Tint
of Dark Gray
#F3F2F1
Lighter Tint
of Dark Gray
#F3F2F1
Lighter Tint
of Dark Gray
#8A7E7B
Darker Shade
of Dark Gray
#615856
Darker Shade
of Dark Gray
#393432
Darker Shade
of Dark Gray
Dark Gray
Named Color
Discover the Hue
#C3BCBB
Silver
3.7% Gray
Web Formats
HEX#C3BCBB
RGB195,188,187
HSLhsl(8, 6%, 75%)
HWBhwb(8, 73%, 24%)
Print & Design
CMYKcmyk(0%, 4%, 4%, 24%)
HSVhsv(8, 4%, 76%)
Perceptual (Color Science)
LABlab(76.77, 2.27, 1.38)
LCHlch(76.77, 2.66, 31.2°)
XYZxyz(49.46, 51.16, 54.27)
OKLaboklab(0.8006, 0.0072, 0.0037)
Accessibility (WCAG 2.1)
Aa
On White
1.87:1
Fail
Aa
On Black
11.23:1
AAA Pass
Aa
White on Color
1.87:1
Fail
Aa
Black on Color
11.23:1
AAA Pass
51.2%
Relative Luminance
0.5116
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#BBC2C3
Complementary
of Silver
#C3C0BB
Analogous
of Silver
#C3BBBE
Analogous
of Silver
#E7E4E4
Lighter Tint
of Silver
#F3F2F1
Lighter Tint
of Silver
#F3F2F1
Lighter Tint
of Silver
#9F9593
Darker Shade
of Silver
#7A6E6C
Darker Shade
of Silver
#514948
Darker Shade
of Silver
Silver
Named Color
Discover the Hue
#4C0804
Maroon
3.6% Red
Web Formats
HEX#4C0804
RGB76,8,4
HSLhsl(3, 90%, 16%)
HWBhwb(3, 2%, 70%)
Print & Design
CMYKcmyk(0%, 89%, 95%, 70%)
HSVhsv(3, 95%, 30%)
Perceptual (Color Science)
LABlab(13.94, 30.52, 19.97)
LCHlch(13.94, 36.47, 33.2°)
XYZxyz(3.09, 1.72, 0.28)
OKLaboklab(0.2699, 0.0862, 0.0492)
Accessibility (WCAG 2.1)
Aa
On White
15.63:1
AAA Pass
Aa
On Black
1.34:1
Fail
Aa
White on Color
15.63:1
AAA Pass
Aa
Black on Color
1.34:1
Fail
1.7%
Relative Luminance
0.0172
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#044A4E
Complementary
of Maroon
#4E2C04
Analogous
of Maroon
#4E0425
Analogous
of Maroon
#960F08
Lighter Tint
of Maroon
#DF160C
Lighter Tint
of Maroon
#F54B42
Lighter Tint
of Maroon
#180201
Darker Shade
of Maroon
#180201
Darker Shade
of Maroon
#180201
Darker Shade
of Maroon
Maroon
Named Color
Discover the Hue
#5E3D1C
Saddle Brown
3.6% Brown
Web Formats
HEX#5E3D1C
RGB94,61,28
HSLhsl(30, 54%, 24%)
HWBhwb(30, 11%, 63%)
Print & Design
CMYKcmyk(0%, 35%, 70%, 63%)
HSVhsv(30, 70%, 37%)
Perceptual (Color Science)
LABlab(28.91, 10.85, 25.77)
LCHlch(28.91, 27.96, 67.2°)
XYZxyz(6.49, 5.8, 1.88)
OKLaboklab(0.3911, 0.0294, 0.0593)
Accessibility (WCAG 2.1)
Aa
On White
9.72:1
AAA Pass
Aa
On Black
2.16:1
Fail
Aa
White on Color
9.72:1
AAA Pass
Aa
Black on Color
2.16:1
Fail
5.8%
Relative Luminance
0.0580
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#1C3D5E
Complementary
of Saddle Brown
#5E5E1C
Analogous
of Saddle Brown
#5E1C1C
Analogous
of Saddle Brown
#99632E
Lighter Tint
of Saddle Brown
#C98A4A
Lighter Tint
of Saddle Brown
#DBB085
Lighter Tint
of Saddle Brown
#23170B
Darker Shade
of Saddle Brown
#140D06
Darker Shade
of Saddle Brown
#140D06
Darker Shade
of Saddle Brown
Saddle Brown
Named Color
Discover the Hue
#928887
Gray
3.1% Gray
Web Formats
HEX#928887
RGB146,136,135
HSLhsl(5, 5%, 55%)
HWBhwb(5, 53%, 43%)
Print & Design
CMYKcmyk(0%, 7%, 8%, 43%)
HSVhsv(5, 8%, 57%)
Perceptual (Color Science)
LABlab(57.53, 3.55, 1.88)
LCHlch(57.53, 4.02, 27.9°)
XYZxyz(25.03, 25.47, 26.51)
OKLaboklab(0.6352, 0.0111, 0.005)
Accessibility (WCAG 2.1)
Aa
On White
3.45:1
Large Only
Aa
On Black
6.09:1
AA Pass
Aa
White on Color
3.45:1
Large Only
Aa
Black on Color
6.09:1
AA Pass
25.5%
Relative Luminance
0.2547
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#879192
Complementary
of Gray
#928D87
Analogous
of Gray
#92878B
Analogous
of Gray
#B6AFAF
Lighter Tint
of Gray
#DBD7D7
Lighter Tint
of Gray
#F3F2F2
Lighter Tint
of Gray
#6B6261
Darker Shade
of Gray
#433D3D
Darker Shade
of Gray
#1B1818
Darker Shade
of Gray
Gray
Named Color
Discover the Hue

The colors shown were sampled from China Resources Snow Breweries's acclaimed work "Li Beer".

About China Resources Snow Breweries

China Resources Snow Breweries

China Resources Snow Breweries is a distinguished enterprise celebrated by the A' Design Award. Their designs showcases excellence in product design.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".
From 2006 to 2014, the total sales volume of CR Snow Beer ranked the leading position in China's beer market for nine consecutive years.
In 2013, the sales volume of Snow Beer single brand reached 10.62 million liters. In 2013, the total sales volume of China Resources Snow Beer reached 11.72 million liters. Become the first "double 10 million tons" enterprise in China's beer industry.

Discover more color palettes from China Resources Snow Breweries' award-winning work.

Explore China Resources Snow Breweries' Palettes View China Resources Snow Breweries' Profile
Golden A' Packaging Design Award 2022

About the Award

Golden A' Packaging Design Award 2022

Li Beer was honored with the Golden A' Packaging Design Award in 2022. The A' Design Award is a globally recognized design award program that acknowledges exceptional design innovation. Winners are selected through thorough review by a distinguished panel with diverse expertise in design. The Golden status represents notable design quality as judged by the review committee.

A' Packaging Design Award

Elevate your product's first impression with innovative packaging design. The packaging award category highlights exceptional creativity, functional innovation, and environmental consciousness in packaging solutions.

Recognizes: Bottles, Boxes, Cans, Pouches, Tubes, Cartons, Wrappers, Bags and More.
Learn More About A' Packaging Design Award View at A' Design Award

More Palettes from Li Beer

Each image reveals a unique color story. Click to explore.

Li Beer - View 2
5E1E20
802E2F
A13F3F
C05250
0E0607
D86663
401416
E97470
Li Beer • View 2
Li Beer - View 3
424048
1D1214
0A080C
302A31
6A6875
55525E
4A2E1E
351A0E
Li Beer • View 3
Li Beer - View 4
4A3527
332319
C3997F
85634C
674B39
AA7F64
1F140D
D1AE97
Li Beer • View 4
Li Beer - View 5
5C2D19
100A0A
693D2B
251C1A
310408
3A3534
764D3C
4B4748
Li Beer • View 5

Discover More Color Palettes

Explore colors from more award-winning designs.

Nong Li
69676A
39393A
504F51
252425
848285
111111
DBDAD9
5C5B5E
Nong Li
7,227,055 ID#163373
Ken14
478A7A
D0CBBA
14281C
BC9C71
C7A47D
886744
7B5938
99A391
Ken14
29,487 ID#163372
West Lake Beer
FEFEFE
126226
0D4C18
D4D4CD
E6E6E0
357239
568E5E
B9BAB0
West Lake Beer
28,038 ID#163374
Snow Draft Beer
027B17
08651A
093A14
34603F
1D4829
045010
579568
A8ABA8
Snow Draft Beer
53,549 ID#144347
Xijiu Matured Liquor
402619
5E402E
78543E
291810
8F6841
120805
EFCB8E
AB7F50
Xijiu Matured Liquor
1,183,213 ID#163642
Moutai Dream Red
390706
60100E
741916
7F2E27
911B12
893F32
9C5846
220201
Moutai Dream Red
944,637 ID#170889
Congtai Huofenzi
046169
047A81
059298
11CACC
06464D
08ABB0
1ADCDD
043036
Congtai Huofenzi
57,896 ID#173414
Congtai Huofenzi V10
39A2A1
58A2A1
3A7E81
349494
5E9194
EEE2D4
70B1AF
125760
Congtai Huofenzi V10
60,057 ID#173419
Resonance
331F11
101C27
4F2D0F
133249
113F65
072442
6D3D0F
1A538B
Resonance
917,387 ID#181740
Vadnagar
593623
1E120F
3E2317
8D5632
774425
A56B44
5F4335
C0957D
Vadnagar
884,475 ID#183382
Conch
726B5F
847D73
E2E2E1
59554E
969088
020306
C5C1BE
ABA7A1
Conch
1,227,774 ID#162196
Datalense
0F0C08
282119
5D4D3E
43362A
6A6358
A1988D
867467
795A3E
Datalense
955,447 ID#162927