Graphic Design Colors

Color Palette

Lowen — Packaging

7C2928
Copy As
HEX#7C2928
RGBrgb(124,41,40)
HSLhsl(1, 51%, 32%)
CMYKcmyk(0%, 67%, 68%, 51%)
Download
SVG PNG
321E1D
Copy As
HEX#321E1D
RGBrgb(50,30,29)
HSLhsl(3, 27%, 15%)
CMYKcmyk(0%, 40%, 42%, 80%)
Download
SVG PNG
552625
Copy As
HEX#552625
RGBrgb(85,38,37)
HSLhsl(1, 39%, 24%)
CMYKcmyk(0%, 55%, 56%, 67%)
Download
SVG PNG
972C29
Copy As
HEX#972C29
RGBrgb(151,44,41)
HSLhsl(2, 57%, 38%)
CMYKcmyk(0%, 71%, 73%, 41%)
Download
SVG PNG
0F1219
Copy As
HEX#0F1219
RGBrgb(15,18,25)
HSLhsl(222, 25%, 8%)
CMYKcmyk(40%, 28%, 0%, 90%)
Download
SVG PNG
B2240E
Copy As
HEX#B2240E
RGBrgb(178,36,14)
HSLhsl(8, 85%, 38%)
CMYKcmyk(0%, 80%, 92%, 30%)
Download
SVG PNG
150707
Copy As
HEX#150707
RGBrgb(21,7,7)
HSLhsl(0, 50%, 5%)
CMYKcmyk(0%, 67%, 67%, 92%)
Download
SVG PNG
B6332A
Copy As
HEX#B6332A
RGBrgb(182,51,42)
HSLhsl(4, 63%, 44%)
CMYKcmyk(0%, 72%, 77%, 29%)
Download
SVG PNG
#7C2928
#321E1D
#552625
#972C29
#0F1219
#B2240E
#150707
#B6332A
Lowen

This palette was extracted from

Lowen

Award-Winning Packaging

About the Design

This design features Brown, Black, Saddle Brown, and Firebrick.

About the Award-Winning Packaging Design: Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.

This palette has a cozy feel, suggesting warmth and vitality.

View at A' Design Award

Lowen, where these colors originate, was designed by China Resources Snow Breweries.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#7C2928
Brown
37.9% Brown
Web Formats
HEX#7C2928
RGB124,41,40
HSLhsl(1, 51%, 32%)
HWBhwb(1, 16%, 51%)
Print & Design
CMYKcmyk(0%, 67%, 68%, 51%)
HSVhsv(1, 68%, 49%)
Perceptual (Color Science)
LABlab(29.48, 35.93, 20.3)
LCHlch(29.48, 41.27, 29.5°)
XYZxyz(9.49, 6.03, 2.67)
OKLaboklab(0.4059, 0.1054, 0.048)
Accessibility (WCAG 2.1)
Aa
On White
9.52:1
AAA Pass
Aa
On Black
2.20:1
Fail
Aa
White on Color
9.52:1
AAA Pass
Aa
Black on Color
2.20:1
Fail
6.0%
Relative Luminance
0.0602
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#287A7B
Complementary
of Brown
#7B5328
Analogous
of Brown
#7B2850
Analogous
of Brown
#B53D3B
Lighter Tint
of Brown
#D06E6D
Lighter Tint
of Brown
#E2A7A6
Lighter Tint
of Brown
#411615
Darker Shade
of Brown
#130606
Darker Shade
of Brown
#130606
Darker Shade
of Brown
Brown
Named Color
Discover the Hue
#321E1D
Black
19.9% Black
Web Formats
HEX#321E1D
RGB50,30,29
HSLhsl(3, 27%, 15%)
HWBhwb(3, 11%, 80%)
Print & Design
CMYKcmyk(0%, 40%, 42%, 80%)
HSVhsv(3, 42%, 20%)
Perceptual (Color Science)
LABlab(13.8, 9.62, 4.7)
LCHlch(13.8, 10.71, 26.1°)
XYZxyz(2, 1.7, 1.38)
OKLaboklab(0.2606, 0.0292, 0.0122)
Accessibility (WCAG 2.1)
Aa
On White
15.68:1
AAA Pass
Aa
On Black
1.34:1
Fail
Aa
White on Color
15.68:1
AAA Pass
Aa
Black on Color
1.34:1
Fail
1.7%
Relative Luminance
0.0170
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#1C3031
Complementary
of Black
#31271C
Analogous
of Black
#311C25
Analogous
of Black
#613A38
Lighter Tint
of Black
#925754
Lighter Tint
of Black
#B5807D
Lighter Tint
of Black
#100A09
Darker Shade
of Black
#100A09
Darker Shade
of Black
#100A09
Darker Shade
of Black
Black
Named Color
Discover the Hue
#552625
Saddle Brown
14.6% Brown
Web Formats
HEX#552625
RGB85,38,37
HSLhsl(1, 39%, 24%)
HWBhwb(1, 15%, 67%)
Print & Design
CMYKcmyk(0%, 55%, 56%, 67%)
HSVhsv(1, 56%, 33%)
Perceptual (Color Science)
LABlab(21.77, 21.68, 10.94)
LCHlch(21.77, 24.28, 26.8°)
XYZxyz(4.77, 3.45, 2.16)
OKLaboklab(0.3339, 0.0647, 0.0272)
Accessibility (WCAG 2.1)
Aa
On White
12.42:1
AAA Pass
Aa
On Black
1.69:1
Fail
Aa
White on Color
12.42:1
AAA Pass
Aa
Black on Color
1.69:1
Fail
3.5%
Relative Luminance
0.0345
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#255455
Complementary
of Saddle Brown
#553E25
Analogous
of Saddle Brown
#55253C
Analogous
of Saddle Brown
#8A3E3D
Lighter Tint
of Saddle Brown
#B75D5C
Lighter Tint
of Saddle Brown
#CF9291
Lighter Tint
of Saddle Brown
#200E0E
Darker Shade
of Saddle Brown
#120808
Darker Shade
of Saddle Brown
#120808
Darker Shade
of Saddle Brown
Saddle Brown
Named Color
Discover the Hue
#972C29
Brown
12.3% Brown
Web Formats
HEX#972C29
RGB151,44,41
HSLhsl(2, 57%, 38%)
HWBhwb(2, 16%, 41%)
Print & Design
CMYKcmyk(0%, 71%, 73%, 41%)
HSVhsv(2, 73%, 59%)
Perceptual (Color Science)
LABlab(35.09, 44.26, 27.64)
LCHlch(35.09, 52.18, 32°)
XYZxyz(14.06, 8.54, 3.01)
OKLaboklab(0.4575, 0.1284, 0.0631)
Accessibility (WCAG 2.1)
Aa
On White
7.75:1
AAA Pass
Aa
On Black
2.71:1
Fail
Aa
White on Color
7.75:1
AAA Pass
Aa
Black on Color
2.71:1
Fail
8.5%
Relative Luminance
0.0854
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#2A9498
Complementary
of Brown
#98652A
Analogous
of Brown
#982A5D
Analogous
of Brown
#CB4743
Lighter Tint
of Brown
#DC827F
Lighter Tint
of Brown
#ECBDBB
Lighter Tint
of Brown
#5C1B19
Darker Shade
of Brown
#200A09
Darker Shade
of Brown
#140605
Darker Shade
of Brown
Brown
Named Color
Discover the Hue
#0F1219
Black
5.0% Black
Web Formats
HEX#0F1219
RGB15,18,25
HSLhsl(222, 25%, 8%)
HWBhwb(222, 6%, 90%)
Print & Design
CMYKcmyk(40%, 28%, 0%, 90%)
HSVhsv(222, 40%, 10%)
Perceptual (Color Science)
LABlab(5.46, 0.59, -4.96)
LCHlch(5.46, 4.99, 276.7°)
XYZxyz(0.59, 0.6, 1.01)
OKLaboklab(0.1824, -0.0009, -0.0152)
Accessibility (WCAG 2.1)
Aa
On White
18.74:1
AAA Pass
Aa
On Black
1.12:1
Fail
Aa
White on Color
18.74:1
AAA Pass
Aa
Black on Color
1.12:1
Fail
0.6%
Relative Luminance
0.0060
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#1A160F
Complementary
of Black
#110F1A
Analogous
of Black
#0F171A
Analogous
of Black
#2C3549
Lighter Tint
of Black
#495779
Lighter Tint
of Black
#697BA5
Lighter Tint
of Black
#0A0B10
Darker Shade
of Black
#0A0B10
Darker Shade
of Black
#0A0B10
Darker Shade
of Black
Black
Named Color
Discover the Hue
#B2240E
Firebrick
3.9% Red
Web Formats
HEX#B2240E
RGB178,36,14
HSLhsl(8, 85%, 38%)
HWBhwb(8, 5%, 30%)
Print & Design
CMYKcmyk(0%, 80%, 92%, 30%)
HSVhsv(8, 92%, 70%)
Perceptual (Color Science)
LABlab(39.18, 54.9, 47.31)
LCHlch(39.18, 72.47, 40.8°)
XYZxyz(19.07, 10.76, 1.49)
OKLaboklab(0.4968, 0.1538, 0.0944)
Accessibility (WCAG 2.1)
Aa
On White
6.66:1
AA Pass
Aa
On Black
3.15:1
Large Only
Aa
White on Color
6.66:1
AA Pass
Aa
Black on Color
3.15:1
Large Only
10.8%
Relative Luminance
0.1076
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#0F9DB3
Complementary
of Firebrick
#B3770F
Analogous
of Firebrick
#B30F4B
Analogous
of Firebrick
#ED3C21
Lighter Tint
of Firebrick
#F37B68
Lighter Tint
of Firebrick
#F8B9AF
Lighter Tint
of Firebrick
#6D1609
Darker Shade
of Firebrick
#260803
Darker Shade
of Firebrick
#180502
Darker Shade
of Firebrick
Firebrick
Named Color
Discover the Hue
#150707
Black
3.5% Black
Web Formats
HEX#150707
RGB21,7,7
HSLhsl(0, 50%, 5%)
HWBhwb(0, 3%, 92%)
Print & Design
CMYKcmyk(0%, 67%, 67%, 92%)
HSVhsv(0, 67%, 8%)
Perceptual (Color Science)
LABlab(2.95, 4.63, 1.63)
LCHlch(2.95, 4.91, 19.4°)
XYZxyz(0.42, 0.33, 0.24)
OKLaboklab(0.1515, 0.0244, 0.0091)
Accessibility (WCAG 2.1)
Aa
On White
19.71:1
AAA Pass
Aa
On Black
1.07:1
Fail
Aa
White on Color
19.71:1
AAA Pass
Aa
Black on Color
1.07:1
Fail
0.3%
Relative Luminance
0.0033
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#061313
Complementary
of Black
#130D06
Analogous
of Black
#13060D
Analogous
of Black
#4D1A1A
Lighter Tint
of Black
#862D2D
Lighter Tint
of Black
#BF4040
Lighter Tint
of Black
#130606
Darker Shade
of Black
#130606
Darker Shade
of Black
#130606
Darker Shade
of Black
Black
Named Color
Discover the Hue
#B6332A
Brown
2.8% Brown
Web Formats
HEX#B6332A
RGB182,51,42
HSLhsl(4, 63%, 44%)
HWBhwb(4, 16%, 29%)
Print & Design
CMYKcmyk(0%, 72%, 77%, 29%)
HSVhsv(4, 77%, 71%)
Perceptual (Color Science)
LABlab(41.97, 51.88, 36.37)
LCHlch(41.97, 63.36, 35°)
XYZxyz(20.9, 12.48, 3.5)
OKLaboklab(0.5197, 0.1489, 0.0804)
Accessibility (WCAG 2.1)
Aa
On White
6.01:1
AA Pass
Aa
On Black
3.50:1
Large Only
Aa
White on Color
6.01:1
AA Pass
Aa
Black on Color
3.50:1
Large Only
12.5%
Relative Luminance
0.1248
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#2AADB7
Complementary
of Brown
#B77A2A
Analogous
of Brown
#B72A67
Analogous
of Brown
#D85D55
Lighter Tint
of Brown
#E69993
Lighter Tint
of Brown
#F5D4D1
Lighter Tint
of Brown
#79221B
Darker Shade
of Brown
#3A100D
Darker Shade
of Brown
#150605
Darker Shade
of Brown
Brown
Named Color
Discover the Hue

These colors were identified within China Resources Snow Breweries's recognized creation "Lowen".

About China Resources Snow Breweries

China Resources Snow Breweries

China Resources Snow Breweries is a distinguished enterprise celebrated by the A' Design Award. Their designs showcases excellence in product design.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".
From 2006 to 2014, the total sales volume of CR Snow Beer ranked the leading position in China's beer market for nine consecutive years.
In 2013, the sales volume of Snow Beer single brand reached 10.62 million liters. In 2013, the total sales volume of China Resources Snow Beer reached 11.72 million liters. Become the first "double 10 million tons" enterprise in China's beer industry.

Discover more color palettes from China Resources Snow Breweries' award-winning work.

Explore China Resources Snow Breweries' Palettes View China Resources Snow Breweries' Profile
Silver A' Packaging Design Award 2022

About the Award

Silver A' Packaging Design Award 2022

Lowen received recognition with the Silver A' Packaging Design Award in 2022. The A' Design Award is one of the world's most recognized design accolade that celebrates remarkable design achievement. Winning entries are identified through careful assessment by an expert jury with diverse expertise in design. The Silver status signifies significant creative merit as evaluated by the evaluation panel.

A' Packaging Design Award

Elevate your product's first impression with innovative packaging design. The packaging award category highlights exceptional creativity, functional innovation, and environmental consciousness in packaging solutions.

Recognizes: Bottles, Boxes, Cans, Pouches, Tubes, Cartons, Wrappers, Bags and More.
Learn More About A' Packaging Design Award View at A' Design Award

More Palettes from Lowen

Each image reveals a unique color story. Click to explore.

Lowen - View 2
5C2A28
81312E
C03A35
9F3531
DF4139
FA4B40
62100A
140B0B
Lowen • View 2
Lowen - View 3
BC3E36
9C352F
DE453D
500403
7B2C28
F65045
740506
140405
Lowen • View 3
Lowen - View 4
6F463F
4C3532
510503
924C43
380A0A
740B08
4C1213
3A2225
Lowen • View 4
Lowen - View 5
773531
953C37
33120A
0E090B
B6413B
DA463D
512623
F65246
Lowen • View 5

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1,227,774 ID#162196
Datalense
0F0C08
282119
5D4D3E
43362A
6A6358
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795A3E
Datalense
955,447 ID#162927